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Before You Buy a Luxury Watch: Six Things to Know
Allocation, prices that move, box and papers, fakes, iced-out and who you buy from: what to know before you buy a luxury watch, in two minutes.
TraxNYC Magazine
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A two-minute film from the TraxNYC store on 47th Street about buying a luxury watch. Its host, AI Trax, is an AI: Trax built him to explain what buyers ask before they buy, and he says so in the film. Here is what it covers.
What the film covers
- The sticker is not the price. The most wanted models are allocated, so the secondary market sets the real price. Know today's number before you negotiate.
- Prices move. Buy the watch you love at a price you understand, not a chart you are chasing.
- Box and papers matter. A full set adds value, unpolished beats polished, and a discontinued reference can move fast.
- Fakes are good now. Super clones and watches built from mixed parts are out there. Buy where every watch is authenticated in person; at TraxNYC, every one is.
- Iced out is its own market. Factory-set and aftermarket look alike, so ask which you are getting. Our setters ice bezels and dials in-house, and we tell you exactly what is on the watch.
- Not in the case? We're on 47th Street, in the Diamond District, and we source watches through the trade.
- Who you buy from is the biggest factor. Will they stand behind the sale? Talk to a personal jeweler on live chat or by phone.
In our case now
Read next
- Buying a pre-owned Rolex
- How to tell if a Rolex is real
- How much is a Rolex Submariner?
- How much is a Rolex Datejust?
- How much is a Rolex GMT-Master II?
- Rolex nicknames, and the reference behind each
Before you buy
The chains in this story, and the guides from the store
Cuban link chains
Rope chains
Franco chains
Curb chains
Custom chains
Gold chains for men
Today's gold price per gram
How Much Does a Gold Chain Weigh? Real Grams by WidthGuide from the storeSolid or light links: how they compareGuide from the store10K vs 14K vs 18K gold chains: purity, stamps, weight and which to buyGuide from the storeHow a gold chain is priced at TraxNYC, and why the price moved since last week or a videoGuide from the storeMiami Cuban chains: width, weight, solid or light linksGuide from the storeHow to tell if gold is real: the stamp, the scale, the magnet, and is TraxNYC real gold?Guide from the storeChain width chart: millimeters to inchesEvery width, how it looks on a neck, what it weighs
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