Last Updated: May 2024
TRAXNYC, Inc., along with its affiliates (collectively, “TRAXNYC,” “we,” “us,” “our”), respects your privacy and is dedicated to protecting the personal information we collect about you. This Privacy Policy outlines our practices regarding collecting, using, and protecting your personal information. It applies to information we gather through our website, www.traxnyc.com, and all our products and services, including our retail operations and social media interactions (such as Instagram, Twitter, and Facebook). Collectively, these are referred to as our “Services.” Please review this Privacy Policy to understand how we handle and protect your personal information. By using any of our Services, visiting our website, or voluntarily providing personal information, you acknowledge that you have read and understood the practices described in this Privacy Policy.
We reserve the right to modify, alter, and/or update this Privacy Policy anytime. Any changes will become effective immediately upon posting the revised Privacy Policy on our website. Your continued use of our Services after the revised Privacy Policy has been posted and/or your acknowledgment of the changes will constitute your acceptance of the updated Privacy Policy.
This Privacy Policy is subject to the Terms and Conditions governing your use of the Services. It applies regardless of how you access or provide information through our Services. However, this Privacy Policy does not apply to information collected or processed by third parties acting as data controllers for their own purposes. This includes, but is not limited to, services such as PayPal (which processes payments), FedEx (which fulfills orders), and various social media platforms. Their respective privacy policies govern these third parties’ handling of your information, and we are not responsible for their compliance with those policies.
We collect various types of personal information from and about you through our Services, including:
Directly from You: When you provide information directly to us.
Automatically: Through logging and analytics tools, cookies, and pixel tags as a result of your use of and access to the Services.
From Third-Party Sources: This includes service providers such as Klaviyo, PayPal, and Google and your interactions with us on social media websites.
You have choices regarding the information we collect. You may decline to provide certain information, but if you choose not to provide information necessary for our Services, you may not be able to use those Services. Additionally, you can adjust your browser settings to block the automatic collection of certain information.
We may also collect non-identifiable data or data not associated with you. If this data is stored or associated with personal information, it will be treated as personal information; otherwise, it is not subject to this policy.
We collect personal information when you provide it, such as when you enter it into website forms, place orders, create an account, or contact us with questions or comments.
For example:
Signing up for email notifications: By providing your email address.
Creating an account: By providing your first and last name, email address, and password.
Ordering products: By providing information necessary to process the order, such as your email address, first and last name, billing address, shipping address, payment information, and phone number.
Contacting us: By providing sufficient personal information to respond to your questions, requests, or complaints, including through the “Live Chat” functionality on our website.
When you browse or use our Services, we use logging and analytics tools, including Google Analytics and Klaviyo, to collect information about your device, network, and usage of the Services. We also use cookies and pixel tags to store information locally on your device, identify your device, track interactions with other sites or email campaigns, and track activity over time and across websites.
Automatically collected information includes:
Device attributes: Software and hardware attributes, unique device ID information, regional and language settings.
Network information: Network provider and IP address.
Usage data: Log files and third-party analytics data, such as dates and times of website visits, pages visited, time spent on specific pages, and other similar usage information.
We use cookies and pixel tags to personalize and enhance your experience, diagnose problems with our servers, administer the Services, evaluate marketing effectiveness, and gather demographic information.
We may receive personal information from third parties providing services to us, including payment processors (e.g., PayPal), vendors providing shipping, returns, customer support, fraud mitigation, and email marketing services. We also receive third-party web analytics and usage information (e.g., Google Analytics).
If you interact with us on social media by posting to our pages, tagging us, or participating in activities, we may collect information from your social media account, including the account name, handle, recent activity, post content, and other profile information. This allows us to respond to posts and engage with our audience.
For the purposes of this Privacy Policy, “partners” refers to affiliates, service providers, licensors, vendors, manufacturers, distributors, or other third parties with which we have a business relationship.
We use the personal information we collect for various purposes, including:
Providing and improving our Services.
Processing transactions and fulfilling orders.
Communicating with you, including responding to your inquiries and providing customer support.
Sending marketing communications and promotional offers.
Personalizing your experience and providing tailored recommendations.
Analyzing usage patterns and improving our website and Services.
Ensuring the security of our website and Services.
We share your personal information with third parties only as described in this Privacy Policy or with your consent. We may share your information with:
Service Providers: To process payments, fulfill orders, provide customer support, and other services on our behalf.
Business Partners: For joint marketing and promotional activities.
Legal and Regulatory Authorities: When required to comply with legal obligations or protect our rights.
We implement various security measures to protect your personal information from unauthorized access, use, or disclosure. These measures include encryption, access controls, and regular security assessments.
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes. You can request the deletion of your personal information by contacting us at verify@traxnyc.com.
You have the right to access, update, and delete your personal information. You can exercise these rights by emailing us at verify@traxnyc.com. You can also opt out of receiving marketing communications by following the unsubscribe instructions in our emails.
Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at verify@traxnyc.com.
By using our Services, you agree to the terms of this Privacy Policy.
Effective Date: May 2024
TraxNYC is committed to protecting the privacy and security of our users’ personal information. This SMS Policy outlines how we collect, use, and manage phone numbers to send SMS communications via our email client account, Klaviyo.
1.1 Voluntary Submission
Users may voluntarily provide their phone numbers through various means, such as website forms, account registration, or during purchase processes.
1.2 Clear Purpose
When collecting phone numbers, we will inform users of the purpose of this collection, specifically for receiving SMS communications related to their orders, promotional offers, and important updates from TraxNYC.
2.1 Explicit Consent
We will obtain explicit consent from users before sending SMS messages. This will be done through opt-in mechanisms like checkboxes or sign-up forms.
2.2 Opt-Out Option
Users can opt out of receiving SMS messages at any time by following the instructions provided in each SMS message or by contacting our customer support.
3.1 Communication Purpose
Phone numbers will only be used for the specific purposes stated at the time of collection, such as order updates, promotions, and important notifications.
3.2 Third-Party Service Providers
We may use third-party service providers, such as Klaviyo, to facilitate sending SMS messages. These providers must protect the confidentiality and security of the information we share with them.
4.1 Security Measures
We implement appropriate technical and organizational measures to protect phone numbers against unauthorized access, alteration, disclosure, or destruction.
4.2 Data Retention
Phone numbers will be retained only for as long as necessary to fulfill the purposes for which they were collected or as required by law.
5.1 Access and Correction
Users can access and correct their personal information, including phone numbers. They can request access or correction by contacting our customer support.
5.2 Withdrawal of Consent
Users can withdraw their consent for SMS communications at any time. Instructions for withdrawal will be provided in each SMS message or can be requested via customer support.
TraxNYC complies with all relevant laws and regulations regarding the collection, use, and management of phone numbers and SMS communications, including but not limited to the Telephone Consumer Protection Act (TCPA) and the General Data Protection Regulation (GDPR).
We may update this SMS Policy from time to time. Any changes will be posted on our website with the updated effective date.
For any questions or concerns about this SMS Policy or our data practices, please contact us at: verify@traxnyc.com.
Effective Date: May 2024
TraxNYC is committed to protecting the privacy and security of our users’ personal information. This Email Policy outlines how we collect, use, and manage email addresses to send emails, including emails via our email client account, Klaviyo.
1.1 Voluntary Submission
Users may voluntarily provide their email addresses through various means, such as website forms, account registration, or during purchase processes.
1.2 Clear Purpose
When collecting email addresses, we will clearly inform users of the purpose of this collection, specifically for receiving email communications related to their orders, promotional offers, newsletters, and important updates from TraxNYC.
2.1 Explicit Consent
We will obtain explicit consent from users before sending email messages. This will be done through opt-in mechanisms, such as checkboxes or sign-up forms.
2.2 Opt-Out Option
Users can opt out of receiving email messages at any time by following the unsubscribe instructions provided in each email message or by contacting our customer support.
3.1 Communication Purpose
Email addresses will only be used for the specific purposes stated at the time of collection, such as order updates, promotions, newsletters, and important notifications.
3.2 Third-Party Service Providers
We may use third-party service providers, such as Klaviyo, to facilitate the sending of email messages. These providers are obligated to protect the confidentiality and security of the information we share with them.
4.1 Security Measures
We implement appropriate technical and organizational measures to protect email addresses against unauthorized access, alteration, disclosure, or destruction.
4.2 Data Retention
Email addresses will be retained only for as long as necessary to fulfill the purposes for which they were collected or as required by law.
5.1 Access and Correction
Users can access and correct their personal information, including email addresses. They can request access or correction by contacting our customer support.
5.2 Withdrawal of Consent
Users can withdraw their consent for email communications at any time. Instructions for withdrawal will be provided in each email message or can be requested via customer support.
TraxNYC complies with all relevant laws and regulations regarding the collection, use, and management of email addresses and email communications, including but not limited to the CAN-SPAM Act and the General Data Protection Regulation (GDPR).
We may update this Email Policy from time to time. Any changes will be posted on our website with the updated effective date.
For any questions or concerns about this Email Policy or our data practices, please contact us at:
TraxNYC verify@traxnyc.com 212-TRAXNYC
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