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☎ 212-872-9692  Call or text a personal jeweler, 7 daysGold $4,432.36 -0.80%Silver $66.43 -0.23%Platinum $1,820.75 +0.44%spot · we price by weight
SUMMER SALE Up to 15% off select piecesCode: AMERICAShop the sale →
Start your custom piece

Start your custom piece

Your idea, our bench on 47th Street. A sketch, a CAD, a wax, then gold.

3 steps · 3-6 weeks · deposit to start
START PROJECT
Since 2004 on 47th Street64 W 47th St Diamond District showroomInsured every order, in transit14-day returns on insured labelsAffirm pay over time111 countries shipped to

New arrivals

Fresh from the bench and the buying desk this week. A $300 opal stud to a $57,000 iced Cuban

All new arrivals →

Top shelf

Four thousand and up, and they sell more than once. Heavy solid gold, diamond tennis, one-of-a-kind rings

Men's rings

Cuban links, signets, lions, pharaohs. Every style, every metal, lab or natural

All men's rings →

Engagement rings

Ranked by what couples actually buy: Lab or natural, sized by a personal jeweler

The ring for the yes
Engagement

The ring for the yes

Marquise, oval, radiant. Lab or natural, from $1,300, sized by a personal jeweler.

Shop engagement rings

Find your diamond

Natural or lab grown, certified, set by hand on 47th Street. Pick the stone, a personal jeweler sizes the ring

Shape
Origin

Gold chains

Rope, Cuban, Franco, palm, 10K to 21K. Not sold by the gram, but the heavier the chain the better the price per gram

All gold chains →
Weighed, priced and stamped in New York
Gold chains

Weighed, priced and stamped in New York

Rope, Cuban, Franco, palm. 10K to 21K, hollow to solid.

Shop gold chains

Pendants and sets

Ranked by what sells: crosses, Jesus pieces, lions, hamsas, photo pendants, most with the chain

All pendants →

Gold is money here

We sell 24K gold by the gram, we buy your gold at the counter, and anything you bought from us you can trade in, any time.

SELL OR TRADE YOUR GOLD →
Gold is money hereGold is money here

Talk to a person

A personal jeweler answers, not a script. Call or text 212-872-9692, open a live chat, or come to the showroom at 64 W 47th St, New York, NY 10036. The founder himself stands behind every transaction.

Just sold
★★★★★ 4.83 out of 5

647 verified reviews collected on the store by Judge.me, 269 more on Yelp

Read all reviews →
★★★★★

Loved everything about it! Thanks you guys! To the staff and everyone who was involved in my past two purchases.. thank you! I will be getting the wedding band soon. Love doing buisness with honest people! You’re invited…

Robert · Marquise Diamond Engagement Ring
★★★★★

Very beautiful piece. Its short enough to keep it persinal and tucked, long enough to show it off out side the shirt and have a good amount of hand to it with the prndant weighing it down. Even with the franco being on t…

Keith P. · Silver Crucifix Jesus Cross Pendant Franco Chain Set
★★★★★

I love the brilliance and the screw on backs so no worries about losing them traxnyc handles everything right from the start seamless have bought more and will be buying even more hopefully monthly purchases this entire …

Nicholas · Floral Radiance Diamond Earrings
★★★★★

Beautiful piece. Just what i was looking for. Quick shipping from New York to Northern Ontario. Well packaged and the box lights up. Would order from the G.O.A.T of the diamond district again anytime!

Thomas F. · Silver Crucifix Jesus Cross Pendant Franco Chain Set
★★★★★

Perfect for people with small ears. They look great with a nice sparkle to them. As far as traxnyc and customer service goes they get five stars. Also fast shipping!

Jarrett · Floral Radiance Diamond Earrings
★★★★★

Gorgeous ring, and the packaging was excellent. I would highly recommend and will make a purchase for myself here soon. Maksud made a new customer.

Charly · Marquise Diamond Engagement Ring
4.83647 verified reviewsJudge.me, on this store
2004Since 2004on 47th Street
In-house benchwe make and repair here
Authenticatedevery watch, in person
Insured shippingevery order, in transit
1414-day returnson our insured labels
AffirmPay over timeat checkout

The District

The two newest episodes from 47th Street, and the journal

All episodes →
We Got ARRESTED at The World's Biggest Jewelry Show. 49:44

We Got ARRESTED at The World's Biggest Jewelry Show.

Aug 20, 2026

Will The Diamonds POP OUT? 9:03

Will The Diamonds POP OUT?

Jul 12, 2026