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☎ 212-872-9692  Call or text a personal jewelerGold $3,997.94 -0.05%Silver $53.92 -0.06%Platinum $1,555.65 +0.00%spot · we price by weight
TRAXNYCDiamond District · New York
Video

How to Pick a Men's Ring: The Two-Minute Film

Style, metal, stones, and buying as is or custom: the store's two-minute film on picking a men's ring.

TraxNYC Magazine
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A two-minute film from the TraxNYC store on 47th Street about picking a men's ring. Its host, AI Trax, is an AI: Trax built him to explain what buyers ask before they buy, and he says so in the film. Here is what it covers.

What the film covers

  • The style. Cuban link, signet, pinky, nugget, wide band, pavé, gemstone, lion, skull, initials: if you can picture it on your hand, it's here.
  • The metal. 14K gold for the classic look and lasting value, platinum for the heaviest, whitest ring, and silver for the same look at a fraction of the price.
  • The stones. Natural or lab-grown diamonds are both real diamonds; lab costs a fraction, and natural keeps its scarcity. Sapphire, ruby and black diamond are set too.
  • As is, or made for you. Your size, metal, stones and initials, or a one-of-one from a sketch. The bench is in-house, so custom is everyday work here.
  • Rings sold this year. The Moses Gift Ring, the Golden Jungle Tiger and the Heavy Mayan pinky; and the ones people buy most, the one-row diamond Cuban link and the Da Vinci Lion in silver.
  • Then talk to a personal jeweler, on live chat or by phone, to size it right the first time.

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Before you buy

The chains in this story, and the guides from the store

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Ask a jeweler

Chat with a jeweler now, or call or text 212-872-9692. Our team texts back 10 AM to 10 PM ET; later texts are answered the next day. Or see it in person at 64 W 47th Street.

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